Future Primitivism/Instinctive Overide by Ross Lovegrove

Thursday 15 November 2012

Photo by Simona Cupoli


As the Special Guest at last month's Interieur Biennale in Belgium, Ross Lovegrove exhibited a futuristic car concept made up of streaming surface patterns projected onto a fluid fibreglass form inspired by a drop of water.

Photo by Simona Cupoli


The name of the concept car, Future Primitivism/Instinctive Overide, refers to the fact that the form has been shaped by instinct and intuition rather than by science and rationale. Working with Italian designers G-Studio, who also collaborate with NASA, and UK studio Biothing, Lovegrove created a suspended fibreglass form that the video appears to wrap around like a surface coating.

Photo by Simona Cupoli


Photo by Simona Cupoli
Lovegrove says of the project, "Future Primitivism/Instinctive Overide represents a soft slow silent walk to view an object through the evolutionary spirit of mankind and its knowledge passed down through intuition and factors that seem more religious than mathematical."

Photo by Simona Cupoli

Photo by Simona Cupoli